Who can fault those comments posted in response to the referenced
article? The author meant well in sharing the Civet coffee fraud-busting science although the premise was reversely stated that: “Kopi Luwak, which is Indonesian for civet
coffee, can cost up to £51 a cup and is often substituted for cheaper beans.”
I suspect the author
meant to say that cheaper beans are substituted for the more expensive Kopi
Luwak coffee. That aside, and even without attention to the somewhat juvenile
term used to describe the source association of the coffee bean, this article
reveals a great deal about how low things can go. First of all, an authentication
test is needed because opportunists have resorted to the fraudulent practice of
selling fake coffee as “Kopi Luwak”. That’s one side of the folly.

Finally to the fraudsters:
If you are able to mimic the Kopi Luwak flavor so that it takes a scientific
test to detect the difference, you have done well. However, you have the worst
failing grade in trying to defraud people into thinking that they are buying
Kopi Luwak. As long as the imitation process has not made your product unsafe,
why not position and sell it as an authentic imitation? You You may borrow a page about
complete honesty from these entrepreneur artists: Fake
Banksy Prints Sell Out at Central Park Sale, TIME.com - http://entertainment.time.com/2013/10/21/fake-banksy-prints-sell-out-at-central-park-sale/#ixzz2jz8rGjh7
Reference:
By Richard Gray, Science
Correspondent, 22 Aug 2013
Posted By Felix Amiri
____________________________________
Felix Amiri is the current Food Industry Chair of GCSE-Food & Health Protection.
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