Along with the culture development within single operations is the need for an expanded scope of the culture that must exist within an industry and society at large. The culture that is in need of changing extends beyond the boundaries of single establishments. There are micro-cultures in the forms of these different establishments that are needing to be changed for sure but there is also the the macro-culture (that of the entire industry) that needs to change, with attention given to avoiding what Albert Einstein defined as insanity.
A true and beneficial culture never forms where exclusivity thrives. This is the message of SSQA. Adopting the SSQA Concept and its principles enhances the development of an environment where the desired culture becomes self-sustaining and self-propagating.